Diemmefootwear.com

We are proud to announce that Diemmefootwear.com finally is online. The site is developed by Work, and is a key element in our route to establish Diemme in the global market place. Also, big ups to Erlend and Marius at Blender Agency, for solid project management and input contribution.

Hike or die!

Best,

BA

Gant Rugger Pop-Up store at Fuglen, Oslo

From the coming Thursday, we will host a pop-up store together with Gant Rugger and Fuglen, at Fuglen Forretningen, in Oslo. Pop-up stores are a rare sight in Norway, and for us it is an honour to be able to arrange this with Gant Rugger and Christopher Bastin.

For those of you not familiar with Gant Rugger, we let their own words give you an introduction:

AFTER YEARS SPENT SCOURING THE US FOR VINTAGE ORIGINALS, SORTING THROUGH DUSTY SWATCHES, ANDS SEARCHING THROUGH OUR VAST FABRIC ARCHIVES WITH AN UNHEARD-OF ATTENTION TO DETAIL, THE NEW AND IMPROVED GANT RUGGER IS BACK WITH A VENGEANCE TO RECLAIM THE FIELD WITH A COLLECTION UNLIKE ANYTHING ELSE OUT THERE.

IT'S JUST RIGHT. IT'S SIMPLE. IT FEELS GOOD. EXACTLY WHAT GANT IS ALL ABOUT. WE'RE ONE OF VERY FEW BRANDS STILL STANDING WHO WERE RIGHT THERE AT THE BIRTH OF AMERICAN SPORTSWEAR DURING THE 1950'S, AND IT'S OUR HERITAGE THAT MAKES US WHO WE ARE TODAY. DRAWING ON SIX DECADES OF FANTASTIC DESIGN, GANT RUGGER IS THE REAL DEAL. WE WILL ALWAYS BE THE ORIGINATORS — IT WAS JUST A LITTLE MATTER OF REINVENTING AND REDEFINING AND WE'RE ON TO SOMETHING.

GANT RUGGER IS QUINTESSENTIAL AMERICAN SPORTSWEAR. THE DIAMOND "G" IS OUR ENDURING SYMBOL.

The Pop-up store will be open until Saturday, and will offer a selected range of Gant Rugger SS2011 collection, in addition to couple of limited edition collaborations between Gant Rugger, Fuglen and Blender Agency. Hot!

All the best,

BA

Brand profile : Rag & Bone

Rag & Bone is a new brand in our portfolio at Blender Agency, and during Paris Fashion Week we will present it to our Scandinavian customers for the first time. We are truly excited to start working with the first class brand that is Rag & Bone.

Founded in 2002, rag & bone had one very clear vision in mind: to make clothes that they and their friends would love to wear every day. With no formal fashion training, Marcus Wainwright & David Neville set about learning how to make jeans. They believed that denim represented the history, authenticity and fundamentals of classic work wear that they would strive to reflect in their designs.

(....) In 2006, rag & bone was selected as a finalist for the CFDA/Vogue Fashion Fund award and won the 2007 Swarovski Award for emerging talent in menswear, after also being nominated for that same award in 2006. In 2010, David Neville and Marcus Wainwright were named Menswear Designers of the Year by the CFDA.

rag & bone is a lifestyle brand, offering men's, women's, footwear and accessories collections which are available at high end boutiques and exclusive department stores worldwide rag & bone also operates four flagship stores, men's and women's, on Christopher Street in NYC's West Village, as well as a SoHo shop at 119 Mercer Street.

The the full story here.

Yesterday, GQ posted this video below, which gives an insight in the making of the Rag & Bone Fw2010 collection.

From GQ:

Check out this short doc the guys from Rag & Bone presented last night at the Crosby Street Hotel in NYC. It's a backstage look at the making of their FW2010 collection.

At this very moment are our Rag & Bone reps are seated front row at the Rag & Bone SS11 show in Meatpacking District, NYC. Check out Style.com for pictures of the SS11 show.

Rag & Bone SS11 Show (Natalie Massenet of Net A Porter)

Rag & Bone will hit a store near you soon.

Best,

BA

Lou Doillon for Vanessa Bruno - Day For Night

Day For Night
Directed by Stéphanie Di Giusto
With Lou Doillon et Valentine Fillol Cordier
3mn15

Day for night captures a mysterious fugitive impression of vital strength which is deployed in the darkness of the night.

In the light of day, it becomes sensual and delicate. Valentine Fillol Cordier has a sort of power over nature. She makes the trees quiver and the wind rages.

She carries in her wake flowers and petals of the tree of life. Day breaks, Lou Doillon appears. Valentine goes through the night and encounters Lou who brings forth daylight. A hovering magical moment on the surface of water. Lou sings a haunting melody. Her voice rings out and brings peace to the storm in the night. With Lou and Valentine all the feminin ambiguities start moving. Catlike and delicate, embodied but secretive...

After this soft and sensual parenthesis, the race between the two women, between night and day, between Lou and Valentine, becomes a liberation. Lou sets off for the sun.

With Day for Night, womanhood goes with masculin coats wrapped around soft sensual dresses. Colors are like dawn and dusk...

Here Vanessa imposes the group "Efterklang" a bewitching folk music. Then the sensuality and emotion of Lou's song which she has composed. The movie sets off with " The books". Day for Night is an emotion. A movie like a poem. A collection that is strong and slightly erotic.

Enjoy.

BA

Vanessa Bruno Athé - Pop Up Store

Last weekend, Vanessa Bruno opened its first Athé Pop Up store. The store is located at Rue Du Temple in the Marais area, in an 18th century building.

The store will shut down at the end of September, so make sure to drop by if you are in Paris this month.

BA

CALZATURIFICIO DIEMME

Diemme is starting to attract attention across different markets, and the respons is overwhelming. Below is a few press and blog mentions, from the last few weeks. Shortly, we will present the new styles and colours that will drop in the last quarter of 2010.

GQ, september 2010

Euroman, september 2010

Inventory Magazine, web

Nordiska Kompaniet, NK, web

For European and US wholesale requests, please contact us at info@blenderagency.com

Best,

BA

Helmut Lang Pop Up Shop

If you happen to be in Copenhagen this week, make sure to drop by Birger Christensen. They are hosting a pop up shop in collaboration with Helmut Lang. The 140 year old purveyor to the Danish royal court, was originally a supplier of furs. Today they still offer a fur line, and in addition to the Birger Christensen store, they run both the Chanel and Hermès branches in Copenhagen.

Helmut Lang Pop Up Shop at Birger Christsensen, Østergade 38, 1100 Copenhagen C

Best,

BA