Tuesday, March 09, 2010

RIKA MAGAZINE issue no.two

I don't know where you are going, but I'm off to to the Stars!

Ulrika Lundgrens' Rika has been with us for some years, and the brand keeps getting stronger every season. Their creativeness seems to have no end, and the distribution of the brand on the global scene is impressive. Their work with Opening Ceremony confirms their ambitions and the latest Rika Magazine embraces the scope of Rika potential as a brand.

Rika at Opening Ceremony Tokyo

Rika presents the new Rika Magazine the following way:

To celebrate the Spring/Summer 10 collection, Rika launches the long-awaited and exclusive secod issue of Rika Magazine.

This very unique publication shapes itself as a creative diary, an aesthetic testimonial to the designer Ulrika Lundgren’s relationship with fashion, music and art, as well as a personal interpretation of the publication’s grand theme “I’m Off To The Stars”. Readers will take the hands of Daisy Lowe or Anna Brewster amongst other ike-minded creative personalities and embark themselves on an insightful journey to London, New York, Paris and Stockholm, where our heroines discover different cities and mix their personal style with selected items of the Rika SS10 collection.

Rika at Opening Ceremony Tokyo

Along with the main features, the editorial stars interviews with Pamela Love and Lilly Wood And The Prick, pictures by Marc Hom,Liz Collins, Helena Christensen, Ryan Foerster, Rikki Kasso and Blaise Reutersward, styling by Robbie Spencer (Dazed & Confused) and Robert Rydberg, as well as creative collaborations with SurfaceToAir, Uslu Airlines, Paris Texas and other friends of Rika. Last but not least, the magazine presents the exclusive designs by Rika for Opening Ceremony.

The exclusive nature of the magazine allows selective key stores worldwide to carry and distribute it. With only five thousand copies it is a limited edition and develops to a collectors item.

To celebrate the launch of this second issue during London Fashion Week 2010, Rika will open its first pop-up store in collaboration with London-based retailer The Shop At Bluebird.

Creative Director: Ulrika Lundgren & Art Director: Jacob Wildschioedtz (NYC) Stay tuned and join us on our way to the stars.

Love & Peace

We are very much looking forward to follow the progression of Rika, and recommend you to drop by your nearest Rika retailer, to join the Rika galaxy!