Tuesday, April 12, 2011

Gant Rugger Pop-Up store at Fuglen, Oslo

From the coming Thursday, we will host a pop-up store together with Gant Rugger and Fuglen, at Fuglen Forretningen, in Oslo. Pop-up stores are a rare sight in Norway, and for us it is an honour to be able to arrange this with Gant Rugger and Christopher Bastin.


For those of you not familiar with Gant Rugger, we let their own words give you an introduction:


AFTER YEARS SPENT SCOURING THE US FOR VINTAGE ORIGINALS, SORTING THROUGH DUSTY SWATCHES, ANDS SEARCHING THROUGH OUR VAST FABRIC ARCHIVES WITH AN UNHEARD-OF ATTENTION TO DETAIL, THE NEW AND IMPROVED GANT RUGGER IS BACK WITH A VENGEANCE TO RECLAIM THE FIELD WITH A COLLECTION UNLIKE ANYTHING ELSE OUT THERE.

IT'S JUST RIGHT. IT'S SIMPLE. IT FEELS GOOD. EXACTLY WHAT GANT IS ALL ABOUT. WE'RE ONE OF VERY FEW BRANDS STILL STANDING WHO WERE RIGHT THERE AT THE BIRTH OF AMERICAN SPORTSWEAR DURING THE 1950'S, AND IT'S OUR HERITAGE THAT MAKES US WHO WE ARE TODAY. DRAWING ON SIX DECADES OF FANTASTIC DESIGN, GANT RUGGER IS THE REAL DEAL. WE WILL ALWAYS BE THE ORIGINATORS — IT WAS JUST A LITTLE MATTER OF REINVENTING AND REDEFINING AND WE'RE ON TO SOMETHING.

GANT RUGGER IS QUINTESSENTIAL AMERICAN SPORTSWEAR. THE DIAMOND "G" IS OUR ENDURING SYMBOL.

The Pop-up store will be open until Saturday, and will offer a selected range of Gant Rugger SS2011 collection, in addition to couple of limited edition collaborations between Gant Rugger, Fuglen and Blender Agency. Hot!

All the best,

BA

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