Friday, August 28, 2009

Brand profile : Alexander Wang

Further to our series of brand presentations, we continue with the rising star of Alexander Wang. 

In a few weeks, we will start the sales of Alexander Wang's spring summer 2010 collection, the third consecutive collection Blender Agency sell for the fashion world's latest darling. 

24 year old Alexander Wang might be the biggest young star in women’s fashion today. Wang is originally from San Francisco, but moved to New York when he was 18 to study at Parson’s and work as intern at Marc Jacobs and Vogue. After only a year at Parson’s he dropped out of school and launched his own brand that within 2007 grew to a full women’s line. Wang shows his collections at NY Fashion Week where the last runway shows have been styled by Erin Wasson.

The collections of Alexander Wang are pure, classic and luxurious, but definitely urban, surprising and mysterious. Some people go as far as stating that Wang has reinvented the cool girl. His expression might be best described as skatergirl turned model, and mixes sexy vs androgyny, feminine cuts with mixed-up proportions, and the result is playful and wearable. 

For their September issue, W Magazine has written a suggestive article on Alexander Wang; Kid Rocks: All About Alexander Wang (Picture above: W Magazine). 

Alexander Wang is available at fine retailers throughout Scandinavia. Please e-mail us at for more info.

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