Brand profile : Rag & Bone

Rag & Bone is a new brand in our portfolio at Blender Agency, and during Paris Fashion Week we will present it to our Scandinavian customers for the first time. We are truly excited to start working with the first class brand that is Rag & Bone.

Founded in 2002, rag & bone had one very clear vision in mind: to make clothes that they and their friends would love to wear every day. With no formal fashion training, Marcus Wainwright & David Neville set about learning how to make jeans. They believed that denim represented the history, authenticity and fundamentals of classic work wear that they would strive to reflect in their designs.

(....) In 2006, rag & bone was selected as a finalist for the CFDA/Vogue Fashion Fund award and won the 2007 Swarovski Award for emerging talent in menswear, after also being nominated for that same award in 2006. In 2010, David Neville and Marcus Wainwright were named Menswear Designers of the Year by the CFDA.

rag & bone is a lifestyle brand, offering men's, women's, footwear and accessories collections which are available at high end boutiques and exclusive department stores worldwide rag & bone also operates four flagship stores, men's and women's, on Christopher Street in NYC's West Village, as well as a SoHo shop at 119 Mercer Street.

The the full story here.

Yesterday, GQ posted this video below, which gives an insight in the making of the Rag & Bone Fw2010 collection.

From GQ:

Check out this short doc the guys from Rag & Bone presented last night at the Crosby Street Hotel in NYC. It's a backstage look at the making of their FW2010 collection.

At this very moment are our Rag & Bone reps are seated front row at the Rag & Bone SS11 show in Meatpacking District, NYC. Check out Style.com for pictures of the SS11 show.

Rag & Bone SS11 Show (Natalie Massenet of Net A Porter)

Rag & Bone will hit a store near you soon.

Best,

BA